Helping you to better navigate life's changes. #LoveChange

Abaxoxi, The Storytellers: in conversation with agricultural pioneer, Jeanne Groenewald

Jeanne Groenewald, founder of Elgin Free Range Chickens, changed the agricultural sector for the better when she ventured into free range chicken production in the 1990s. She shares her story of determination in this revamped episode of Abaxoxi, The Storytellers.

Jeanne Groenewald, founder and former CEO of Elgin Free Range Chickens, discovered her passion for farming and became a pioneer of the free-range market in South Africa. She chats to Rehema Isa and Lebo Biko about building a sustainable business that cares for both the environment and employees, and the philanthropic work she does with aspiring businesswomen across the country.


Change expert, BrightRock, believes that the big change equals big opportunity.

Related stories

The Change Programme

Are you thinking about making a change? Or trying to make a change? Or dealing with some change that’s happened? Whether you’re getting married or having a baby, moving house or jobs, starting a diet or stopping smoking… the Change Programme is for you.

Start the programme now!

black and white pattern